Once a summer annual volleyball tournaments in the southeastern region are all over your calendar. It's the summer full of volleyball, 3 day weekends, taking PTO to travel to play in iconic tournaments to make lifelong memories. Marshall Madness is one of the biggest small town tournament in the southeastern region of the US. It's intimate feel with a hometown vibe makes this tournament so special. This client reached out wanting to scale their volleyball tournament branding and take it to the next level.
We had a few goals to keep in mind as we developed marks: longevity, scalability, and relatability.
This tournament is in a small town, has hometown vibes, and has many traditions
The goal of these marks were to bring out the intimacy and meaning this tournament has to people in the volleyball community.
